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Welcome the Year of the Monkey with Tiger Beer

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To usher in the auspicious year of the Monkey, Tiger Beer has launched a new limited edition sleek can, available exclusively during the Chinese New Year period. Sporting a slender new body and containing the same volume of Singapore’s iconic beer (323ml) as its original packaging, consumers can now enjoy the same crisp and smooth flavour in a new sleek can.

Priced at $53.50, the Tiger Beer Chinese New Year Limited Edition Promotional Packs (available in 24 x 323ml sleek cans) are available now at all leading supermarkets and hypermarkets. While stocks last.

new limited edition sleek can

New limited edition sleek can

Festive roadshows to spread the Chinese New Year cheer
Joining the celebrations of the festive season, Tiger Beer has also lined up a slew of special activities alongside interactive roadshows from 29 January to 6 February 2016. Held at selected supermarkets and hypermarkets island-wide, these roadshows will be hosted by celebrities such as Lina Ng (‘Huang Shu Fang’) and Lin Youfa, guaranteed to spread the Chinese New Year cheer.

You can look forward to a roaring good time watching rousing lion dance performances and participating in exciting games to win attractive cash prizes of more than $160,000 and other attractive gifts. Tiger Radler will also be available for sampling in stores during the roadshows.

If you purchase a minimum of two cartons of Tiger Beer during the Tiger Beer roadshows, you will be entitled to two chances to participate in a “zodiac game” and possibly win cash prizes and other limited edition Tiger premiums such as exclusive Tiger Beer red packets.

Tiger Radler - Mandarin Orange

Tiger Radler – Mandarin Orange

To give you a taste of the new refreshing Tiger Radler Mandarin Orange (6 x 323ml pack, RSP: $17.80) and the original Tiger Radler Lemon, Tiger Radler sampling squads will be giving out samples in-store to shoppers above 18 years of age.

The unique and refreshing flavour profiles of the festive favourite Tiger Radler Lemon and its new variant, Tiger Radler Mandarin Orange, will be ideal for gifting and pairing with a variety of festive goodies! You can try pairing the Tiger Radler Mandarin Orange with perennial Chinese New Year favourites like barbequed pork (Ba-Kwa) and pineapple tarts.

Carton of Tiger Beer

Carton of Tiger Beer

Ring in the Year of the Monkey with cash prizes
Tiger Beer will also carry out fun and engaging promotional activities at coffee shops and hawker centres to spread the festive cheer. You can win attractive cash prizes up to $2,888 by purchasing Tiger Beer festive quart (633ml) bottles. A crown liner under the cap with the icon of a Tiger will win you $5 and a winning combination of a Tiger and a Monkey crown liner will win you $2,888. This promotion runs from 26 December 2015 to 29 February 2016 and is available at all coffee shops and hawker centres island-wide.

In addition, roving Tiger Beer squads will be at selected coffee shops from now to 8 February 2016. You can win an instant $20 cash prize in a spinning zodiac game that will have consumers holding their breath to win exciting prizes! For every three Tiger Beer festive quart bottles purchased, you scores a chance to toss four crown liners into the spinning zodiac cylinder. If one of the crown liners fall within the Year of the Tiger zodiac section, you will win $20 instantly.

Author: Javan Ng
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