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Avenue Joffre opens at Resorts World Sentosa

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Avenue Joffre, a new restaurant with a unique concept of Chinese food, has opened its first branch in Singapore at Crockfords Towers, Resorts World Sentosa (RWS). Opened in partnership with the Epicurean Group, one of the leading hospitality groups from Hong Kong, Avenue Joffre promises a dazzling variety of premium Chinese cuisine all in one place.

During the 1930s and 40s, Avenue Joffre (now known as Huaihai Road), was an area located within Shanghai’s French Concession and also referred to as Shanghai’s “Avenue des Champs-Elysees”. Members of high society, government officials, and movers and shakers of the time would mingle at this hub for fashion, arts and culture. It was during this time that a Cantonese filmmaker opened up the house he owned along this avenue for gatherings and social activities. The house became known for the delicious Shanghainese cuisine his personal chef served, along with the authentic Cantonese dishes the filmmaker himself would prepare. This evolved into a gathering place where the local people would exchange and showcase cuisines from all over China.

Suckling Pig

Suckling Pig

Avenue Joffre takes on the tradition of this legendary house, offering authentic and comfort food from various provinces and cities of China that include Zhejiang, Szechuan, Beijing, and Guangdong. The restaurant will be helmed by four master chefs who will represent various cuisines from different parts of China. The master chefs share a common passion for cooking, and are committed to using the best ingredients and creating innovative dishes to wow guests and food lovers.

Szechuan Poached Sliced Fish in Chilli Oil

Szechuan Poached Sliced Fish in Chilli Oil

In terms of décor, Avenue Joffre looks to the Filmmaker’s House for inspiration, and celebrates the Chinese movie industry in the 30s and 40s. Filled with photographs and memorabilia from that decade, it will take guests down memory lane to a time where Chinese art and culture thrived.

Signature dishes at Avenue Joffre include the Hong Kong Style Roasted Suckling Pig, Cantonese Doubled-boiled Chicken Consommé with Sea Whelk and Morel Mushroom, Braised Tiger King Prawns with Homemade Tofu, Stir-fried Diced Chicken with Dried Red Chili, Szechuan Poached Sliced Fish in Chili Oil, Homemade Szechuan Pickles with Chicken Feet, Roasted Peking Duck, Stir- fried Crab with Glutinous Rice, and many more.

Pork Dumpling

Pork Dumpling

Aside from the restaurant’s resident celebrity master chefs, other guest chefs will be invited to visit Avenue Joffre and showcase their culinary skills and exchange new ideas with the team, as well as surprise guests with dishes from their region’s cuisine.

Avenue Joffre is now open to public, and diners can expect a brand new tasting adventure of Chinese food while being immersed in culinary nostalgia.

Avenue Joffre
26 Sentosa Gateway, #02-137/138/139 Singapore 098138 (Entry by Festival Walk and Crockfords Tower)
Tel: 6570 3213

Author: Javan Ng
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