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New Prima Taste Ready Meals!

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Home-grown brand Prima Taste adds to its vast repertoire with a new quick meal product range – Prima Taste Ready Meals. The first of its kind in Singapore, these ambient meals require no refrigeration and only need to be warmed up for 90 seconds in the microwave before consumption.

Prima Taste Ready Meals offer a quick yet nutritious, gourmet meal inspired by classic local flavours. Consumers can enjoy the product in four local flavours. The Curry Chicken with Rice is served with chicken chunks in aromatic nonya curry gravy, the Nonya Sambal Chicken Rice features sweet and spicy nonya sambal gravy, while the Beef Rendang with Rice is served with diced beef simmered in rich coconut curry gravy. All three flavours have been awarded the Healthier Choice Symbol (HCS) by the Health Promotion Board. The Chicken Claypot Rice is served with Chinese mushrooms, Chinese chicken sausages and slivers of salted fish.

Beef Rendang with Rice

Beef Rendang with Rice

The Prima Taste Ready Meals feature a combination of white basmati rice (75%), wholegrain basmati rice (20%) and multi-grains (5%), containing at least 20% more wholegrains than similar products in the same product category. The product is a complete meal with rice, meat (protein) and multigrain to provide a great tasting meal that has up to 30% of an adult’s minimum required daily fibre intake.
It offers a host of nutritional benefits in one convenient package – it has added dietary fibre, soluble fibre and pr0biotics.

The Ready Meals also employ a state-of-the-art heat sterilisation process known as retort, allowing the products to remain shelf stable for 12 months even with no added preservatives. This innovative process also allows the ambient meals to be conveniently stored at room temperature.

Chicken Claypot Rice

Chicken Claypot Rice

The new product packaging also features QR Codes that link directly to instructional videos which provide demonstrations of two methods of preparation. The “Microwave Method” requires a small tear to be administered to the vacuum pack to vent steam before being placed in the microwave on high for 90 seconds. Alternatively, the “Boiling Method” requires the Ready Meal pack to be submerged in boiling water for 10 minutes. Once ready, the meal can be enjoyed right out of the packet due to its broad base.

Prima Taste Ready Meals are retailed at $6.50 and are currently available at select NTUC Fairprice outlets. They will be available in all major supermarkets from October.

Author: Javan Ng
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