New Wholegrain LaMian Instant Noodles from Prima Taste
If you are a fan of Prima Taste Laksa and Curry LaMian instant noodles, you will be thrilled to know that you can now indulge without feeling guilty of being unhealthy. Prima Taste has given the classic LaMian flavours of Laksa and Curry a healthy twist using wholegrain noodle made with 51% Superfine Wholegrain Flour.
The all-new Wholegrain LaMian range is Prima Taste’s answer to the growing demand for quick yet nutritious, gourmet food. The wholegrain option offers a host of nutritional benefits. Wholegrains are rich in fibre, vitamins and minerals – aiding digestive health, cardiovascular health, weight management by reducing the risk of overeating and even reducing the risk of diabetes and certain types of cancer. All products in this range have been awarded the Healthier Choice Symbol (HCS) by the Health Promotion Board.
The LaMian range was launched in 2011 to give Singaporeans a flavour of home, as part of Prima Taste’s Easy Gourmet Indulgence series. Since its inception, it has garnered much international praise and was rated the No. 1 Instant Noodles of All Time on Ramen Rater, a respected blogger and instant noodle connoisseur. Prima Taste is the only brand with three of its products featuring on the Top 10 List for three consecutive years. It is also the brand’s bestselling range of instant noodle products.
Much like its predecessor, Prima Taste’s Wholegrain LaMian noodle is steamed and not fried, thus ensuring a taste profile of hand-pulled noodles. The pastes used in these LaMian packets are created with natural ingredients with no artificial flavouring or colouring and no added MSG and preservatives. Prima Taste’s use of natural ingredients allows the rich natural flavours of the ingredients to come through and retain the authentic robust taste of the natural ingredients even without compromising of the eating experience.
￼The new product packaging also features QR Codes that link directly to cooking videos. The videos are step-by-step cooking demonstrations of ‘Standard Version’, ‘Enhanced Version’ and ‘Indulgent Version’ options. The ‘Enhanced Version’ offers a slight variation in cooking style to bring about an intensified flavor, while the ‘Indulgent Version’ recommends suitable cooking methods and ingredient additions to make a truly hearty and indulgent gourmet meal.
The new Prima Taste Wholegrain LaMian instant noodles are priced at $12.25 for a pack of four and they are now available at all leading supermarkets.
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